15 January 2008

Adidas Cycling becomes Mavic

The choice of the Adidas name for Adidas-Solomon's range of cycling clothing and footwear has long struck us as odd. We thought that cycling, an outdoor sport, would have fit better with Salomon's other lines (Nordic & Alpine skiing, hiking, trail running). The Adidas name certainly didn't help the line's perception, either, despite the well thought-out product. Well, for spring/summer 2009, the Adidas Cycling name will be no longer. The line will now be sold under the Mavic (also part of Adidas-Solomon, and designers of the Adidas Cycling line) name. We wouldn't be surprised to see more of it in shops going forward. As long as everything isn't covered in ugly yellow ovals...


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